Meaningful Logo & Brand Identity Design That Empowers Your Business

Honored to have my Brand Identity work recognized in the Creativepool Annual Awards 2025

Huge thanks to my Client for her trust and this amazing opportunity to work on her beautiful brand, and to everyone who’s supported and inspired me along the way ❤

Here I share selected projects that reflect my process of turning ideas and values into clear, distinctive brand identities. Explore them and imagine what we could create for your brand.

Hello!

I’m Tanya Be, a graphic designer specializing in Branding and Identity Design. I help businesses craft identities that feel alive, authentic, and memorable. With a background in brand marketing, I create design systems that empower brands to stand out, connect emotionally, and leave a lasting impression.

How I work

• I start by listening to your story and understanding your audience

• Together, we uncover what makes your brand unique

• I translate those insights into bold, clear, and lasting design system

• I stay with you along the journey, offering ongoing support as your brand grows

My clients

Over the years, I’ve collaborated with clients across industries and continents:

• Kids & maternity products

• Food & beverages

• Fashion

My style

I love combining strategic thinking with expressive design to create brands that truly reflect the people behind them and connect with the people they serve.

• High-tech & fintech

• Non-profits & education

• Photography and more

Let's connect

If you’re looking for a creative partner who’s invested in your story and your success, I’d love to hear about your vision and bring it to life.

My Principles – Your Benefits:

I work with a strategic, comprehensive, client-centered approach that makes the Brand Identity development process smooth, transparent, and rewarding.

Here’s what you can count on when working with me:

Every brand element is crafted with purpose: I align design with your strategy to engage, resonate, and grow your audience.

Every detail of your brand is crafted with care and accuracy to ensure consistency, precision, and a strong, lasting impact.

I strive to build lasting partnerships offering ongoing design support, that help your brand grow beyond its beginnings.

I want you to feel fully satisfied with the results we create together. I refine the chosen concept within the original brief until it meets your full approval.

I keep communication clear and consistent, ensuring a smooth, transparent, and stress-free development process.

Your Brand Identity is a Powerful Asset for Your Business

I believe Brand Identity is one of the most valuable assets a business can own.

It defines how you are seen, builds trust with your audience, and creates meaningful connections. A well-crafted identity is not static — it evolves with your brand, supports growth, and delivers lasting value at every stage of your journey.

Invest in your brand identity, and it will keep working for you every day.

My Services:

Brand Foundations: Strategy & Naming

Core Brand Identity Development

Brand Applications on Touchpoints

Ongoing Design Support & Partnership

Before visual identity can be developed, it’s crucial to have a clear strategic base.

If your brand values, audience, positioning and Name aren’t defined yet, I help shape these foundations to ensure the design work is built on a strong and meaningful direction:

• Brand Strategy & Positioning Consultation

• Naming & Tagline Development

Creation of a comprehensive and cogesive identity system, tailored to your brand:

• Visual Identity concept

• Logo development

• Color palette

• Typography system

• Set of graphic element

• Icons, layouts, other materials, Guidelines according to the chosen Brand Identity Package

Bringing your identity to life across different touchpoints:

• Packaging design

• Website design (UI visuals)

• Marketing collateral

• Social media templates & assets

• Presentation design

• Amazon images

• Stickers & merchandise

• Environmental branding (signage, events, exhibitions, car wrapping etc.)

Continuous collaboration to keep your brand consistent and evolving:

• Retainer-based design services (monthly subscription)

• Updates & refinements of identity assets

• New brand applications as your business grows

My process adapts to your needs: starting with brand strategy and naming if you need direction, building a strong core brand identity, extending it across applications, and providing ongoing support to keep your brand consistent and evolving.

And what about REBRANDING?

Rebranding follows the same process as brand identity development but is guided by the goals of renewal and realignment.

It begins with understanding what needs to change and what should remain to better reflect your current business, audience, and vision.

With these goals in mind, I redesign or refine the identity system so your brand feels refreshed, relevant, and prepared for future growth.

Let’s discuss your needs and goals to define the best solution for your brand's New Look.

Clear Communication

I’m used to working with clients from different cultures and time zones. I make communication easy and efficient - always clear, friendly, and reliable.

Flexible Collaboration

No matter where you are, I adapt to your schedule and preferences. We can connect online through your preferred tools, keeping every step simple and transparent.

Global Mindset

Having worked with people from many countries, I understand diverse needs and expectations. I value respect, cultural awareness, and building long-term partnerships.

Countries all over the World

Evocative stories,

different businesses and brands,

a world of inspiring, amazing people...

... And I am open to new experience!

Exciting projects