Here I share selected projects that reflect my process of turning ideas and values into clear, distinctive brand identities. Explore them and imagine what we could create for your brand.

I’m Tanya Be, a graphic designer specializing in Branding and Identity Design. I help businesses craft identities that feel alive, authentic, and memorable. With a background in brand marketing, I create design systems that empower brands to stand out, connect emotionally, and leave a lasting impression.

How I work

• I start by listening to your story and understanding your audience

• Together, we uncover what makes your brand unique

• I translate those insights into bold, clear, and lasting design system

• I stay with you along the journey, offering ongoing support as your brand grows

Who I’ve worked with

Over the years, I’ve collaborated with clients across industries and continents:

My style
I love combining strategic thinking with expressive design to create brands that truly reflect the people behind them and connect with the people they serve.

Let’s connect
If you’re looking for a creative partner who’s invested in your story and your success, I’d love to hear about your vision and bring it to life.

• Kids & maternity products

• Food & beverages

• Fashion

• High-tech & fintech

• Non-profits & education

• Photography and more

I work with a strategic, comprehensive, client-centered approach that makes the Brand Identity development process smooth, transparent, and rewarding.

Here’s what you can count on when working with me:

Every element of your brand is designed with a clear purpose.

By aligning design choices with your business strategy, I ensure that your brand engages, resonates, and grows with your audience.

Every aspect of your brand is crafted with precision and care.

I focus on fine details that elevate your brand, ensuring consistency, accuracy, and impact.

I aim to build lasting relationships that go beyond a single project.

After the Brand Identity is created, I provide further guidance and design solutions for your brand's growth.

I want you to feel fully satisfied with the results we create together.

Free revisions are included for fine-tuning the chosen concept and deliverables within the initial brief.

I maintain clear communication and consistent processes at every stage of a project.

By keeping you informed and involved, I make collaboration predictable and stress-free.

Your Brand Identity is a Powerful Asset for Your Business

I believe Brand Identity is one of the most valuable assets a business can own.

It defines how you are seen, builds trust with your audience, and creates meaningful connections. A well-crafted identity is not static — it evolves with your brand, supports growth, and delivers lasting value at every stage of your journey.

Invest in your brand identity, and it will keep working for you every day.

Brand Foundations: Strategy & Naming

Core Brand Identity Development

Brand Applications on Touchpoints

Ongoing Design Support

Before visual identity can be developed, it’s important to have a clear strategic base.

If your brand values, audience, positioning and Name aren’t defined yet, I help shape these foundations to ensure the design work is built on a strong and meaningful direction.

• Brand Strategy & Positioning Consultation

• Naming & Tagline Development

Creation of the comprehensive and cogesive identity system, tailored to your brand:

• Visual Identity concept

• Logo development

• Color palette

• Typography system

• Set of graphic element

• Icons, layouts, other materials, Guidelines according to the chosen Brand Identity Package

Bringing your identity to life across different touchpoints:

• Packaging design

• Website design (UI visuals)

• Marketing collateral (business cards, brochures, posters etc)

• Social media templates & assets

• Presentation design

• Stickers & merchandise

• Environmental branding (signage, events, spaces)

Continuous collaboration to keep your brand consistent and evolving:

• Retainer-based design services (monthly subscription)

• Updates & refinements of identity assets

• New brand applications as your business grows

My process adapts to your needs: starting with brand strategy and naming if you need direction, building a strong core brand identity, extending it across applications, and providing ongoing support to keep your brand consistent and evolving

And what about REBRANDING?

Rebranding follows the same process as brand identity development but is guided by the goals of renewal and realignment.

It begins with understanding what needs to change — and what should remain — to better reflect your current business, audience, and vision.

With these goals in mind, I redesign or refine the identity system so your brand feels refreshed, relevant, and prepared for future growth.

Rebranding project cost depends on the scope.

Let’s discuss your needs and goals to define the best solution for your brand.

Global Brand Identity Design

I create brand identities that work across cultures and markets. With international experience in brand identity design, I help businesses stand out locally and expand globally through culturally sensitive, strategic visuals.

Design Development Process Made Simple

As a professional brand designer, I work seamlessly with clients across time zones. My remote design process ensures clear communication, smooth feedback, and reliable delivery — making it easy to build your brand identity from anywhere in the world.

Strategic Branding That Connects

Your brand identity should do more than look good — it should connect with your audience. I combine design expertise with strategy to deliver branding that builds trust, inspires recognition, and drives long-term growth.

Frequently Asked Questions

If something isn’t covered here or you’d like to discuss your project in detail, feel free to reach out. I’m happy to guide you and provide clarity on how we can bring your brand to life.